The theme of the XIIIth edition of the Florence Biennale could not be better represented than by the figure of the famous Polish artist Tamara de Lempicka.
Tamara de Lempicka was not only one of the greatest artists of our time, but also a mother, a wife, a lover, a sister and a daughter trying like many women to match all these roles of the female universe that we automatically inherit. How she managed to reconcile her career with her private life is a question that the Tamara event will try to answer. Tamara Art Event organized by Studio Artemisia with the collaboration of De Lempicka Estate is part of the events of the XIIIth edition of the Florence Biennale. For the occasion, some of the original serigraphs of the Polish artist are exhibited beside of the finalists of the first edition of Tamara Art Award. The XIIIth Florence Biennale also hosts a conference dedicated to the great Polish artist to reveal some secrets related to her life, and to analyze her works. The great-granddaughter of the artist Mrs. Marisa Daporto de Lempicka will be the special guest of the event telling us some curiosities about this true art star of the twenties. The international Tamara Art Award is a tribute to this “Art Deco Queen”, who was also a stylist, promoter of glamour and one of the first women and artists committed to women's emancipation.
The famous painting Self-portrait in a Green Bugatti became the painted motto of Tamara de Lempicka, understood as the affirmation of the freedom and independence of the modern woman. The Tamara Art Award takes up the theme of the Biennale of "eternal feminine" and wants to remind Tamara de Lempicka's personality, her strong and combative character, the sensuality and charm that she knew how to conquer Paris. De Lempicka was not only the most important artist
of the avant-garde of the twentieth century but also a charismatic personality capable of influencing the fashion and style trends of Parisian society. These values that seem so superficial today were basically revolutionary in her time, because they gave an example to so many women that nothing is impossible.Tamara as the first feminist has successfully challenged the male world both in the field of art, in costume and lifestyle. She was not only the forerunner of yesterday's Parisian fashion and the idol to be inspired by, but also today many celebrities take inspiration from her paintings to achieve success.
Her artworks such as Andromeda and male portraits appear in Madonna's videos and Dolce and Gabbana's advertising campaigns. Lots of stage costumes and make-up is used by Madonna (who among other things is a passionate collector of her paintings) and from Lady Gaga, who sometimes seems to come out of her most famous canvases. The faces of the women portrayed by her are full of contrasts. The faces with large and devoted eyes, seductive and at the same time glacial, recall angels and demons. Around her character many legends were born, and many scandals said, because Tamara loved to talk about herself, leaving many things in doubt and living over the lines of "bon ton". Being a very skilled manager of herself, she knew very well that to sell paintings you had to create amazement – in today's jargon "gossip" – to attract the attention of society and market your own jobs.