With the 2019 edition, the Florence Biennale introduced a new exhibition section dedicated to the world of design
. This innovation took on a particularly significant value in the year in which the 500th anniversary of the death of Leonardo Da Vinci was celebrated. His genius has always been associated with technical-scientific design, as well as artistic. The great heterogeneity of his thought and work have united the values of culture, and is the ideal reference model around which the organization of the Design pavilion is structured. The connection between creative and production processes plays a very important role among the topics covered within this section.
This introduction of a further exhibition section within the event wants to represent a tribute to the local tradition
. Tuscany is a basin of knowledge and case studies of absolute importance in the production of high-end design, as a result of technical knowledge and social and cultural values spread in the territories. Historical manufacturing knowledge today as in the past, develop high-end artifacts for national and international brands.
In the industrial production of the Tuscan districts, we can fully rediscover that ingenuity and explorative spirit of Leonardo’s work. The awards of the design section are entitled to this great personality: the “Leonardo Da Vinci” International Award
is awarded by an International Jury composed of eminent personalities of the sector to the best exhibitor designers in the following categories: Architecture & Town Design, Industrial & Product Design, Interior Design, Fashion & Jewellery Design, Communication & Graphic Design, Technology & Game Design
. As for the art section, a Lifetime Achievement Award is also provided, named after Leonardo da Vinci: it’s conferred to single designers and/or associations who have distinguished themselves with their works giving an important contribution to creativity and innovation. At the end of the 2019
edition, the Career Award winners for the Design section
were Salvatore and Wanda Ferragamo
, Elsa Peretti (Tiffany & Co.)
and Paula Scher