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The exhibition "ADI DESIGN MUSEUM IN TUSCANY - 1300 km of design", curated by ADI Tuscany Delegation, brought to the attention of the visitors of Florence Biennale some of the excellence of Made in Italy. Each of the 13 territorial delegations that make up the ADI - Association for Industrial Design - was represented through the story and the exhibition of a product entered in the Historical Collection Compasso d'Oro through its Award, which since 1954 represents a consolidated and authoritative unit of measurement of the quality of the Italian design system. The products in the Collection are recognized as cultural assets "of exceptional artistic and historical interest" by the Ministry. The exhibition, which dedicates a special focus to Tuscan design, is therefore an expression of a widespread museum that highlights the vitality of the country's production chains and a place of narration of the ADI Design Museum, inaugurated last May in Milan, where the CdO Permanent Collection is the backbone of a generative system of temporary exhibitions that lead the general public to better understand the true meaning and value of the Italian design system.

Founded in 1956 ADI, the Association for Industrial Design, brings together and represents the leading players in the Italian design system, and is the driving force behind the development of industrial design as a cultural and economic phenomenon. ADI promotes and enhances culturally aware design, supporting and acting an interpreter of a value system and a design culture that places humans at the centre of its work in terms of production, distribution and consumption. Since 1958 ADI has been promoting, organizing and managing the Compasso d'Oro Award, the world’s oldest and longest standing example of recognition in the design sector.