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“Trame” (Weaves) is a collective exhibition that seeks to give visible form to a selection of entities that compose the creative and productive fabric of our territory. Trame offers a truly collective narrative in which companies, artisans, and designers become the protagonists of a story that interlaces histories, skills, and visions. The aim is to present to the public not only the object itself, but also the broader framework of ancient knowledge, experimentation, material choices, and technologies that define its quality and layered system of values.

The territory, reinterpreted materially and abstractly through a terracotta weave structure, becomes the protagonist — not as a backdrop, but as a living organism capable of generating value through the connections between craftsmanship and advanced industry, between designers and communities, between tradition and innovation. The visitor’s experience is designed to be both emotional and informative: the forms on display are not mere presences, but nodes in a fabric that invites the creation of bonds, the perception of affinities, and the recognition of correspondences.

Terracotta, a material typical of the territory, is not viewed solely as an element of tradition and classicism, but — reinterpreted in a contemporary key — as a binder of knowledge, forms, and visions of the new protagonists of Tuscan design. Its abstract and conceptual use within this exhibition thus becomes the foundation and support for a scenographic and theatrical display. Here, innovation is not set against tradition, but rather represents its natural continuation. In the most dynamic contexts—and Tuscany is an emblematic example — the heritage of artisanal knowledge becomes the starting point for new design explorations, where digital technologies and advanced industrial processes interlace with manual craftsmanship, producing objects that narrate a dialogue between past and future.

The exhibition design presents itself as a single, extensive visual field, a fabric-like background that hosts and connects the various contributions. Each piece finds its own place, enters into dialogue with the others, and contributes to a collective vision that reflects the system’s complexity. The choice of a shared background material reinforces this idea of collectivity, transforming the exhibition into a continuous surface in which individual differences are not erased but emphasised through contrast, creating a unified design.

What emerges is the awareness that no company, no supply chain, no designer can exist in isolation: value is born from relationships, from the encounter of worlds that may appear distant but, through design, find common ground. Trame thus becomes a place of cultural proximity, where the public can perceive new possibilities for collaboration, imagine shared paths of development, and understand that design is both a poetic language and an operational tool — capable of giving shape to ideas while also guiding cultural and economic processes. In reference to the Biennale’s theme, “Light and Darkness”, the exhibition also explores the importance of light not merely as a practical necessity, but as an integral component of architecture. Light shapes spaces, accentuates textures, and constructs shadows and gradations of colour.

Concept Silvia Fanticelli
Project: Silvia Fanticelli e Solava Spa

Set-up: Solava Spa e Florence Biennale

Participating Companies: Magazzini Bracchi, Rubinetterie Treemme, Terrecotte Benocci, Terzani, Vaselli

Special thanks to: Alivar, Marco Guazzini, Puraluce