During the second day of the thirteenth edition of the Florence Biennale, at 5.30 p.m., the International Open Call Presentation took place, born from the collaboration between Florence Biennale, Art Market Magazine and Lens Magazine, with the aim of identifying the reference images for the communication campaign of the XIII Florence Biennale and to promote the most deserving artists and their works. The artists and photographers who participated in the competition were invited to interpret the theme of the 13th Florence Biennale: "EternalChange. Concepts of Femininity in Contemporary Art and Design". The works of the competition winners (1 artist and 1 photographer) were used for the event's communication campaign (mass media, internet, outdoor advertising, etc.) and exhibited in a dedicated space within the XIII Florence Biennale, while the works of the finalists (15 artists and 15 photographers) are projected in rotation within the same space. The winners also receive the recognition of Guests of Honour during the event.
This was followed by the award ceremonies of the International Open Call Competition - Photography and Art Award: the "Lorenzo il Magnifico" President's Award to Flora Borsi and Jim Tsinganos.
Flora Borsi is a young Hungarian art photographer. She uses exquisite photographic manipulation to create surreal images thematically focused on identity, relationships, emotions and dreams. Her immaculate technique and subtle conceptual ideas create beautiful evocations of universal emotions, from lust and desire to despair and loss. Flora immediately captures the complex strength and fragility of the human psyche. She deftly visualises dark fantasies and atmospheric dreams, using mysterious and intelligent metaphor, while unlocking what it means to think, feel, dream and express in the urban world. Her work often features the female body and plays with hiding and revealing the eyes or face to leave only the female form, exploring questions of female representation and the relationship between body and self. In 2021 she won the First Award of the International Open Call Competition, Photography section, organised in collaboration with "Art Market Magazine" and "Lens Magazine" and focused on the theme of the XIII Florence Biennale: "Eternal Feminine | Eternal Change. Concepts of Femininity in Contemporary Art and Design". Guest of Honour of the XIII Florence Biennale, her works from the "Animeyed" series, also on display in the exhibition, were chosen as the images for the coordinated communication of this edition.
Jim Tsinganos is an award-winning art illustrator with over 25 years' experience living in Sydney. He holds a BA in design with a specialisation in illustration from the South Australian College of Art and Education, now UniSa, and has worked for much of his career using traditional techniques such as pastels and watercolours before moving into digital media. His illustrations have been featured in most international illustration award publications and his work has been shown in countless exhibitions, both solo and group, nationally and internationally. Some of his work has been used as stamps for Australia Post, Qantas airline posters, a series of posters for Opera Australia and a limited edition commemorative coin for the Australian Mint. In 2019 he was part of an international jury at an exhibition of children's book illustration at the Sharjah International Children's Book Fair and more recently he was selected by the 13th Florence Biennale 2021, first as an exhibitor, then as First Prize winner in the Art section of the International Open Call Competition, organised with Art Market Magazine and Lens Magazine.
Florence Biennale Media Office
Photo by: TheFactory