Since 1986, when he set up his first contemporary art exhibition, Piero Celona has devoted himself to organising art displays and cultural events in Italy and abroad. Still in 1986 he set up the an exhibition of works by Great Masters of the twentieth century such as Virgilio Guidi, Giorgio De Chirico, aside from works by several Tuscan artists. In 1990 he organised a display of drawings by Amedeo Modigliani at the Palazzo degli Affari and the French Institute of Culture in Florence, followed one year later by a retrospective of Aligi Sassu’s work. In 1997, together with his brother Pasquale, he founded the Biennale Internazionale d’Arte Contemporanea di Firenze, or Florence Biennale.