Since his youth, an innate passion for art has driven him to develop cultural activities. In the 1970s he approached the world of contemporary art as a painter. Although he never discontinued his artistic research, from the 1980s he has also collaborated with organisations setting up art exhibitions and cultural events in Italy and across the EU. In 1986, with his brother Piero, he set up the Salone Italiano dell’Arte Contemporanea. Thereafter he carried out exhibitions dedicated to twentieth-century great masters such as Giorgio De Chirico, Virgilio Guidi, and Amedeo Modigliani. In 1997 he founded the Biennale Internazionale d’Arte Contemporanea di Firenze, or Florence Biennale. Creator of the ‘Lorenzo il Magnifico’ International Award within the framework of the Florence Biennale, he established relations with renowned artists such as Marina Abramovic, Agatha Ruiz de la Prada, José Luis Cuevas, Chen Cheng Hsiung, David Hockney, Christo & Jeanne-Claude, Richard Anuszkiewicz, Gilbert & George, Shu Yong, and Marta Minujín. He has exhibited internationally and, upon invitation, he participated to the 54th Venice Biennale in the Italian Pavilion curated by by Vittorio Sgarbi.