Filomena Roselli

Holding a BA degree in Cultural Heritage Studies and an MA degree in History of Modern Art from the University of Siena, she completed the ‘Organisation and Management of Art and Cultural Events’ PG course at Palazzo Spinelli in Florence, thereby qualifying as ‘Operator trained in the promotion of cultural heritage for enterprises in the territory’ with a certificate released by the regional authorities of Tuscany. She then pursued the ‘Marketing & Communication’ and ‘Luxury Marketing & Communication’ PG courses at the Sole 24Ore Business School in Milan.
After her experience in document management at the Fondazione Memofonte, in Florence she fulfilled the Marketing & Fundraising Manager position at the Neri Torrigiani Studio, where she managed public relations with the aim to set up the ‘Artigianato a palazzo’ event, the ‘Corri La Vita’ charity initiative, and the exhibition “Equilibrium” in the Salvatore Ferragamo Museum. In 2015 she founded the FR Consulting studio, which she has directed as a professional carrying out PR, Marketing & Fundraising, and Events & Brand Management activities in the arts, fashion, and luxury sectors. On a consultancy basis she has worked with prestigious Florentine organisations such as the Galleria del Costume in Palazzo Pitti, and also Palazzo Spinelli within the framework of the 14th ELIA Biennial Conference.
In 2016 she started collaborating with the Florence Biennale for fundraising activities.