Harley-Davidson - FB

The awarding of the prestigious International "Lorenzo il Magnifico" Award for Design officially sanctioned the multifaceted talent and authoritative commitment profused in the field of motorcycling, aimed by the men of Harley-Davidson at the incomparable and continuous development of technology in one of the most modern expressions of living.

The Florence Biennale wanted to bring into direct contact with the public a daily and tireless work that, like many fields of research, reaches peaks of refined professionalism while maintaining notes of indispensable eclecticism.

The spirit of Harley-Davidson happily crossed the one hundred year mark in 2003 and every time it has unveiled the latest model in its long history, it has always created clean, unexpected lines that have left everything else behind.

For forty years Willie G, as he is affectionately known, has been the head of the Harley-Davidson Styling Department, helping to develop the image, sound, lifestyle and emotion that are part of the classic pedigree of the world's most famous American two-wheelers. Think of iconic models such as the Electra Glide, the Fat Boy and the V-Rod, winner of dozens of design awards. The result of the Harley-Davidson models was to concentrate style and strength in movement on the road.
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