Ferrari & Pininfarina

International “Lorenzo il Magnifico” Award for Design 2003

The IV edition of the Biennale paid homage to Ferrari, a global symbol of Italian creativity and talent, by awarding it the International Award “Lorenzo il Magnifico” for Design.

Among the paintings, sculptures, and installations of the 2003 edition there was also an exhibit showcasing past and present masterpieces by the historic Maranello car company, such as the 125S, the first Ferrari car (1947); the 250LM, the first rear-engine car, which marked the beginning of a new era (1963); the famous F40 supercar (1987); and the Enzo Ferrari, of which only 399 models were produced (2002).

Ferrari’s engines, from the 125 to the Formula One models, were also exhibited at the Biennale and they represented the evolution of Ferrari’s technology and style.

The presence of Luca Matteone, the president of Ferrari Club Italia, highlighted the involvement of professionals, businessmen, collectors, and drivers in the world’s most prestigious automotive association. This made for exclusive encounters and rare opportunities to participate in Ferrari’s most important events.

Thanks to this exhibit at the Florence Biennale, the public had the opportunity to see what the company’s most enthusiastic clients have always had access to thanks to a privileged pass key to the brand’s history: the Ferrari Club Italia. From the Formula One Grand Prix to the launch of a single-seater, from the races of the modern Challenge to those dedicated to historic race cars, the members of the club have always had access to many opportunities to experience the events in which the Scuderia, its pilots, and Ferrari in general have been involved.