Florence Biennale 2007

December 1st – 9th

The 2007 edition counted with participating artists from 76 countries and it exhibited more than 2.500 works of art, which created an extraordinarily beautiful spectacle.

The actress Anne Archer, one of the show’s guests, presented the award of the American organization Artists for Human Rights to Pasquale Celona, the President of the Florence Biennale. The award honoured him for his support for the UN project “Dialogue Among Civilizations”, of which the Florence Biennale has been an official participant since 2001.

The British artists Gilbert & George, honoured guests at the event, gave an amusing interview on their works of art. The interview was conducted by Tim Marlow, director of Exhibits at the White Cube Gallery in London. Gilbert & George were also given the Award “Lorenzo il Magnifico” for Lifetime Achievement.

The 2007 edition of the Florence Biennale organized a wide selection of meetings, projections, and conferences, including The Art and Life of Frida Kahlo and Tina Modotti, which were given by Gregorio Luke, the former director of the Molaa of Long Beach and a

Biennale’s International Jury.

The Ars Electronica Centre of Linz, the ‘oldest’ museum of digital art in the world (and the organizer of Prix Ars Electronica, the Ars Electronica Festival, and the Ars Electronica Futurelab), was also a participant, and it used a space of 280 square meters to showcase different examples of digital art and interactive videos, thanks to which visitors could come into contact with the fantastical world of virtual realities.

Artistic Director: Emanuel von Lauenstein Massarani

Parallel Worlds. Ars Electronica

The VI edition of the Florence Biennale hosted an interactive space that showcased electronically generated art, which includes all of the experimental disciplines that spring from the relationship between art and technology that has emerged in the last few decades: virtual and interactive art, video-art, video-performance, multimedia, digital art.

The public plays an active role in this space, which was set up as an alternative dimension of reality.

The aim was to create an art installation that was completely interactive, transforming the spectator into an active participant and an integral part of the work of art: thanks to his or her unique mental, electromagnetic, and physiological characteristics,

the individual activates a series of original and unrepeatable cause and effect sequences.

This generates a virtual environment that can project the traveller-user into a parallel world, a dimension where reality, dreams, truth, and falsehood are not easily distinguishable. In the absence of the usual points of reference, the visitor is forced to let go of prejudices and obsolete cultural superstructures.

InternationalAward “Lorenzo il Magnifico”

For Lifetime Achievement 2009